June, 2009 - Hollywood, Florida

Vayulogic Showcases Merchant to Consumer Text Message Marketing

Attendees to Loyalty Expo 2009 were greeted with a pleasant surprise benefit: the use of Vayulogic's text messaging system.

"This is a great opportunity to showcase the versatility of our text messaging system," explained CEO Victor Varney. "We are thrilled to provide full feature text interaction for attendees and conference speakers."

Attendees were able to use their cell phones to query the Vayulogic server and get conference details, provide feedback on presentations, and receive alerts regarding special events running throughout the week. Using a web-based front end, Loyalty Expo organizers were able to set up messages and feedback mechanisms in minutes. Vayulogic's service was also demonstrated in the Loyalty360 Exhibition hall, and CEO Varney participated in a forum on the use of text messaging in loyalty campaigns.

"We have carefully designed the user front end with simple, easy to use templates that allow new users to login and create new message campaigns with little or no training required," explained Sudhir Bhojwani, Vayulogic CTO.

Text messaging has crossed a critical threshold with more than a trillion texts being sent in the USA alone, and every age group under the age of 45 uses their phone more for sending text messages than making calls. According to CEO Varney, "It is no longer a question of if a business should be utilizing text messaging to enhance their customer relationships; it is a question of how fast they can deploy a system. Our turn-key, easy to use service is just what merchants need to begin communicating directly with their loyal customers."