An “All Opt-in” Customer Engagement Model
The Vayulogic™ service operates on the principle that all “conversations” you have are with those of your customers who have “opted-in” to allow you to communicate with them via text messaging. You invite customers to "opt-in" to join your "mobile club" or "VIP program" via their mobile phones. Because your customers have permitted you to send them text messages, they are delighted to hear from you and do not regard your text messages as SPAM. As customers perceive value and enjoyment from their “conversations” with you, your customer relationships will improve—and lead to your customers telling their friends to “opt-in,” too.

Your customers will exchange text messages with you via a 5-digit “short code” (vs. a phone number) and often use one or more unique keywords that you select to identify yourself to your customers. Think of your keyword(s) as a short, text-friendly identifier that your customers use at the beginning of their messages to enable us to route their text messages to your account. For example, to “opt-in” to your program, they might text “(your keyword) club join” to the short code we maintain for you.

With our service, you have full control over the messaging between you and your customers. We never allow others to communicate with “your” customers. You also “own” all your program and customer information: We do not sell or share your customer information with others.

Using Our Service is Easy
Our service eliminates your need to invest in IT staff, hardware, software, data bases, or mobile technology. Vayulogic provides a secure, high-performance and reliable IT infrastructure that you access via our website. We also spare you the headache of dealing with U.S. wireless carriers.  Obtaining approvals for short codes and sending text messages to their subscribers (your customers), getting messages into/out of their networks, dealing with mobile phone number cancellations/changes, and adhering to the latest carrier and “Mobile Marketing Association” guidelines for acceptable text messaging programs—we take care of all of this.

Once you’ve opened an account on our service, it’s as quick and easy for you to set up and run your program as ordering a book online. You can start receiving “opt-ins” and sending messages in a matter of minutes. Your account “dashboard” lets you see how your program is doing at a glance.

We provide templates that make it easy to craft your text messages into notices, alerts and invitations with or without responses, appointment reminders, collection of customer feedback and preferences, and different forms of offers that can also be tuned to encourage “opt-in” or stimulate viral word-of-mouth marketing. All communications, campaigns, etc., are tracked to provide you with metrics on how your program is working and your customers are responding.

Gain Insights About “Your” Customers
Increasingly, you will gain insights into your customers’ preferences and interests, which will enable you to tailor your conversations to be more “relevant” to each customer. More relevant “conversations” foster stronger and longer-lasting customer relationships.

Designed for Connecting
Our service is designed to connect with your backend systems. Connection with a CRM, loyalty program, or POS system can, for example, allow monitoring of offer redemptions, verify offer status, and use purchases, reward points, spending, etc., to “trigger” messages with customers. A connection can also  allow passing of data from our system to you for your internal analysis and business needs.