|
The conversation you have with your customers via SMS will depend on your type of business. Whether you are a retailer, restaurateur, service provider, or entertainment venue, the table below shows a small sample of the countless ways SMS text marketing can strengthen your customer relationships and build your business.
| Service Feature |
Business Benefit |
Examples/Ideas |
| Customer opt-in |
- Build a list of loyal customers who want to communicate with you via text messaging
- No effort by you – customers opt-in themselves & we maintain/update customer lists/phone numbers
|
- Invite customers to join via in-store signs, ads, etc.
- Send email/mail invites to your current customers
- Have your employees invite customers to join
|
| Notices/Alerts |
- Quickly contact your customers as needed
- Optionally encourage your customers to share notices/alerts with their friends to drive traffic
|
- Upcoming sale
- Fresh fish “catch of the day”
- Service appointments available for tomorrow
- Last-minute ticket purchase for tonight’s show
- Make restaurant reservations for Mother's Day, Valentine's Day, etc.
|
| Invites/Queries |
- Quickly invite your customers & receive their RSVPs
- Receive quick input from your customers
|
- Special “member only” events
- Access to early-bird or pre-sale events
- Get customer Yes/No for a new dinner special
|
| Feedback |
- Get feedback from your customers quickly by making it easy for them to provide it
- Optionally have store manager receive feedback in real time for immediate action
|
- Let customers know they can send feedback by text via in-store signage or receipt
- Respond with a text message thank you, invite to “opt-in,” or an “offer for next visit,” OR
- Have store manager call immediately about a problem
|
| Preferences |
- Improve your business by better understanding customers’ preferences
- Gain insights into your customers to make your text messages more “relevant”; increase loyalty
|
- Send your customers a birthday greeting/offer
- Collect customer meal preferences or preferred store location
- Get customers’ loyalty/reward program number to match with data in your CRM or loyalty program
|
| Offers |
- Quickly get offers out to your customers as needed
- Optionally have your customers share appropriate offers with their friends to attract “new” customers
|
- Use “open offers” that can be used by everyone to build traffic or special offers to reward one customer
- Use “friends offers” that your customers can forward
|
|
